We have big news at Sudden HQ, and we’re excited to finally share it with you! Today we start shipping out a new, improved Sudden – we call it Sudden 3.0. We’ve upgraded every aspect of the coffee, from head to toe. It’s a very big step forward and we’ve personally put a lot of care into this one. I can’t wait to take you through these changes!
Better brewing, better taste
We’ve improved how we brew the coffee, resulting in brighter, cleaner, more complex flavor. Fruit notes pop, aromatics sing, and the coffee’s natural sweetness dazzles.
Last month, we quietly started shipping coffee made with this new process, and we were thrilled that many of you could taste the difference! Now we’re ready to make it official! So we’re telling the world – Sudden is using an innovative new brewing method, that makes our amazing instant coffee even more amazing.
More intensity, more expression
Next, to help you experience the flavor even more, we increased the amount of powder in each tube by 10%.
We tested our coffees for months – even studying the varying water chemistry in different parts of the country, to understand its effects on coffee flavor. For you to experience the coffee as it was meant to taste, we decided to increase the serving size. We landed on a powder portion that tastes incredible no matter where you are!
Your coffee will be more intense and expressive, perfectly setting off the improved flavor of our new process. This will come at no additional cost to you, as we believe this is the best way to make Sudden taste great.
A Step to Sustainability
Our tubes and labels are now compostable. At Sudden, we work to make sustainability improvements every few months – usually behind the scenes. This time around, we wanted to impact our packaging. We searched for months and could not find a compostable tube that met our needs, so we designed one ourselves! Our tubes are made of PLA compostable plastic, so when you’re done – toss them in a green bin.This change has been a long time coming. Making sustainability a focus takes effort, it takes time, and it is more expensive. However, we believe it’s non-negotiable and something we need to constantly improve.
Seeing is Believing
We adjusted our label so you can see the coffee in the tube. Many of our customers like to use just half of a tube at a time, and we think that’s awesome! So we created more visibility into the tube. Now you can see how much coffee is left, making it super-easy to half-dose!
The bottom line is that we want our customers to drink Sudden however it tastes good to them. Whether that’s all at once, or a little at a time. Hot or cold, black or with milk, latte-style or in a cocktail. We’re your cheerleaders, and we’re here to make your coffee better – whatever that means for you!
As always, we couldn’t have done this without our members. We are always making improvements – and your ideas, questions, and conversations motivate us every day. We are so excited to roll this out for you guys, and we can’t wait to hear what you think!
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