Legend has it that coffee was first discovered in the ninth century by goat herders in Ethiopia when they noticed that their goats appeared to dance after consuming coffee berries found on the ground. Well, that was enough to tempt the herders into trying the beautiful berries for themselves. They made a drink out of them and realized that the stimulant beverage could give them the energy that the goats had after consuming the coffee berries.
For the next five hundred years or so, coffee berries were consumed and turned into wine-like drinks. It wasn’t until the 15th century when coffee became more like the drink we know and love today. It was cultivated and traded in Arabia, and its beans were roasted and brewed for a more desirable taste. Public coffee houses became a common sight in the east as the locals flocked there to enjoy this trendy brew.
This popular potion spread west to Europe, and by the mid-1600s, there were over 300 coffee houses in London alone. These attractions were mainly occupied by writers, artists, and intellectuals who enjoyed conversing with their fellow counterparts.
The British brought coffee to America in the 1700s. But it was the Boston Tea Party in 1773 that changed the way Americans thought about coffee forever. Until then, they enjoyed a cup of tea just like the British, but they weren’t happy about being taxed for it, so a group of American patriots threw chests of tea into the Boston Harbor to protest. Shortly after, tea agents canceled orders and some resigned.
The demand for coffee in the New World soared and by the 18th century, it had become one of the world’s most profitable commodities. Businessmen looked for ways to benefit from this growing trend while others looked for ways to facilitate the coffee making process.
Instant coffee was invented in 1901 by Japanese-American chemist Satori Kato. And five years later, English chemist George Constant Washington invented coffee which could be produced on a mass scale. Washington had been living in Guatemala at the time when he noticed dried coffee on his glass pot that was filled with the beverage. This discovery led him to experiment, and by 1909, he took his invention to market. The best instant coffee that you enjoy today wouldn’t exist if it were not for these pioneers.
Sudden coffee is a beverage for anyone who enjoys a taste of luxury. The beans we use are grown at high altitudes and are only picked when they are perfectly ripe. We take great care to ensure that the beans are roasted meticulously to enhance the taste… and the end product allows you to make great coffee in just a few seconds.